If you are a webmaster, you must be familiar with the term "search engine optimization." Apart from writing SEO articles, doing website optimization also includes improving SEO. Even some webmasters think that making SEO articles without doing website optimization seems useless.
Lots of websites have discussed how to improve SEO. If you see, the versions are definitely different. because there are no standard rules to improve SEO.
Of course, if your website has good SEO, you will also get a lot of traffic. Of course, this increases your chances of being accepted by Google Adsense. It is because of this that many webmasters are conducting various experiments to improve SEO.
One of the mandatory requirements, in our opinion, if you want to improve SEO is optimizing the website. Websites that have been optimized will find it easier for the articles to appear on Page 1 of Google. So if you feel that you have optimized your website, then the next step is for you to just update SEO articles regularly.
If you don't know how to optimize your website, here are various ways you can optimize your website!
Understanding SEO
Before discussing how to optimize a website, it would be nice if you first understood the meaning of SEO itself.Search Engine Optimization, or what people often call it, SEO is a technique used to optimize a website in order to get top rankings on search engines. Using this SEO technique makes it easier for search engines to find your website.
So if you are a webmaster, using this SEO technique is something that you must understand. Even now, someone who has SEO skills is very marketable in the world of work. If you don't believe me, just try looking for jobs in the digital world, such as in RANS or print media, where certain positions require someone who understands SEO.
Website Optimization: Ways to Improve SEO
As we discussed earlier, how to optimize each person's website must be different because there is no standard way to do it. By optimizing your website, it is hoped that your website will get more traffic. Here's an easy way to optimize your website that you can try right away!Mobile-friendly Websites
There are far more internet users using mobile phones than there are using desktop computers. Until November 2022, it was recorded that 59.5 percent of internet users used mobile phones.In 2018, Google officially announced the mobile-first index rule. So websites that have good responsiveness on cellphones are easier for the indexing and crawling processes.
So according to Bela, you have to make sure your website is responsive on your smartphone. Here are some ways to make your website responsive in the mobile version:
- All the images on your website, especially the images in the article, are small. So compress it first before uploading it to the website.
- Avoid ads that cover your content.
- Titles should not be too long for easy reading on mobile devices.
- Use a mobile-friendly, optimized template.
Website speed
So, if you don't know about this, please check first how fast your website is. In fact, there are lots of tools to check website speed. However, Bela recommends that you just use Google Page Speed.There are many factors that cause your website to be slow. If you use Google Page Speed, then you will be told which ones you need to fix. Visitors who come to your site will feel at ease and stay for a long time if your website is faster.
Create Articles According to Your Target Audience
You should try to create niche-appropriate content to boost your site's ranking on Google. For example, most of your web content is about beauty, but suddenly you create content about motorbike servicing. Of course, this breaks the optimization you made.Don't forget to always create content that is original and easy to read. You can't create content carelessly. It would be preferable if you first conducted some research, beginning with competitor research, keyword research, and much more.Moreover, your content is an article; you must do that.
Link Building
Building backlinks is one of the most important things you have to do. With backlinks pointing to your site, your website's credibility level increases. Especially if you can obtain backlinks from high-quality websites.You can use various methods to build backlinks yourself. though, starting from paid to free. You can exchange backlinks with fellow webmasters, or you can also take advantage of the guest post feature on big sites.
But if you find it difficult to build backlinks, you can also use backlink building services. Lots of services offer backlinks, ranging from edu backlinks and gov backlinks to even PBN services.
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